Strategic Planning Case Study | Public TV Station Changes Its Strategy | Sacramento

 

strategic planning case studies

Strategic planning. Delivering a business strategy. What does ‘Strategy’ cover? Case studies focusing on this part of the curriculum illustrate what having a mission, vision, aims and objectives means to a business and how a company decides on the strategies and . Read chapter Chapter Four - Case Studies: TRB’s Transit Cooperative Research Program (TCRP) Synthesis Strategic Planning and Management in Transit A. For an excellent example of strategic planning at work, consider the following case study. Cisco and Monitor Global Business Network set out to develop scenarios that answered important questions about the future of the Internet. The following example may be relevant to your organization. Although you may not be able to use these scenarios in [ ].


PMAlliance Project Management Consulting Strategic Planning Case Study


These tools range from PDF worksheets to video courses and supplemental training materials. By strategic planning case studies the form on this page, previous or existing clients can request permanent access to the LRI Client Member Area.

Already have an account? Login here. Begin typing your search above and press return to search. Press Esc to cancel. In recent years, the competition seriously eroded an ,plus membership base and sent earnings on a roller coaster ride, dipping into the red for two of the past three fiscal years. The Chief Operating Officer was committed to getting to the heart of performance issues that were causing the organization to stumble.

He also knew that his position made it difficult to be objective. Late in the year — with the clock ticking down to the start of budgeting for the next two fiscal years — he called Leading Resources Inc. He had the respect of the staff from the beginning. The first step for Douglas is to gain insight into what is happening.

What conflicts underlie these issues? What factors need to be in place to achieve success? Douglas found that neither department had a clear strategic planning case studies of the target audience they were trying to attract. After a week of interviews, Douglas prepared a situation analysis, focusing on what he felt were the two most crucial opportunities to address during the strategic planning process. Early in process, strategic planning case studies, the management team met for the first of three strategy sessions, strategic planning case studies.

Douglas kicked off the meeting by presenting his analysis. Douglas assembled the team into task forces to address the opportunities identified in his analysis. Each task force brought together people from multiple departments to collaborate on a specific set of assignments. He keeps the process moving forward. It was the beginning of a process to get that clarity. Sometimes it is painful. But having honest dialogue about areas of conflict is the only way to break down barriers and find more creative resolutions.

Bruns agrees. In some cases, the road to consensus proved a bit bumpy. Guided by results of a major industry study correlating a rise in GRPs with increased multiyear memberships, the group tackled its first task: determining how well their prime-time line-up — a random mix of standard PBS fare — fit its target audience.

Hurdles: There was a lot of room for improvement. But first we had to clear a major hurdle: the fear of offending PBS by shopping for programming elsewhere. PBS underwrites many productions — an area this organization is keen to develop strategic planning case studies a long-term profit center.

New Strategy: Using GRPs as a yardstick of success focused their Strategic planning case studies and Programming departments on the importance of collaborating to increase membership dues and renewal rates. The departments meet regularly to analyze the latest GRPs and identify new areas of opportunity based on feedback from viewers.

As a result, strategic planning case studies, there was no litmus test for the profit potential of projects production department decided to take on. Hurdles: Douglas led the group through various scenarios — including exiting the production business altogether.

It made them realize that production was not a sacred cow. New Strategy: In addition to nurturing its core portfolio of successful local and national programs, we adopted a more rigorous framework for accepting production projects. Moving ahead with a clearly defined set of performance goals for the next two fiscal years, they are focused on:. Now, we have consensus about the next steps we need to take and performance metrics that will let us know when we reach our goals.

I have that much confidence in him. Phone Fax info leadingresources. No part of this web site or any data or content within may be reproduced for any reason without the written permission of Leading Resources Inc.

Site Design by Marketing by Design. Home about. Case Studies. Background: Major public broadcasting company. Producer of highly acclaimed public television shows. Besieged by competition and reductions in federal and corporate funding, strategic planning case studies. Key Challenges: Losses in two of the last three fiscal years, strategic planning case studies.

Downward trend in membership. Lack of internal consensus about the financial viability of key department. New competitors, including internet and cable. Competition from local stations. Solution: Build and grow a strong membership base by refining programming to focus on target demographic, strategic planning case studies.

Re-position production for long-term growth. Maximize revenue potential from key programs. Meaningful Change in a Short Timeframe The Chief Operating Officer strategic planning case studies committed to getting to the heart of performance issues that were causing the organization to stumble. Strengthen and grow membership through targeted programming.

As the two departments fine-tuned programming to reach this target audience, Gross Ratings Points GRPs — an industry measurement of time spent viewing — would guide them. Restructure production operation for long-term profitability. Producing had become less economically viable for most major public television stations. With competition falling away, we had the potential to turn its production operation into a long-term growth engine.

But only if managers could impose the discipline it would take to restructure their production portfolio to favor profitability. Step 2: Creating Task Forces Early in process, the management team met for the first of three strategy sessions, strategic planning case studies. We hope you enjoyed this strategic planning case study. Learn more about our strategic planning approachor to schedule a meeting with LRI, contact us online. Follow Us:.

 

Strategic Planning Case Study | Developing & Implementing a Strategic Plan

 

strategic planning case studies

 

Case Studies in Strategic Planning shows you how to do systematic strategic planning in real-life cases, regardless of your level of expertise. The simplified version of this methodology and its analysis tools, based on fundamentals, are easily understood and universally applied to any type of business for developing strategic plans. For an excellent example of strategic planning at work, consider the following case study. Cisco and Monitor Global Business Network set out to develop scenarios that answered important questions about the future of the Internet. The following example may be relevant to your organization. Although you may not be able to use these scenarios in [ ]. Big and small--all across the country. Learn how CU Strategic Planning has helped its clients through these case studies.